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Our Bond

About Our Bond

Our Bond - the company charter of ASC Profiles LLC expresses the principles that serve to guide our decisions and actions.

About two hundred employees from across the BlueScope Steel Companies were involved in creating the document. From the employee contributions, it was clear that having a document which clearly articulated our aims and embodied our aspirations as a company was enormously important to all.

Our Bond

We and our customers proudly bring inspiration, strength
and color to communities with BlueScope Steel.

Our customers are our partners.

Our success depends on our customers and suppliers choosing us.
Our strength lies in working closely with them to create value
and trust, together with superior products, service and ideas.

Our people are our strength.

Our success comes from our people. We work in a safe and satisfying
environment. We choose to treat each other with trust and respect and
maintain a healthy balance between work and family life. Our experience,
teamwork and ability to deliver steel inspired solutions are our most
valued and rewarded strengths.

Our shareholders are our foundations.

Our success is made possible by the shareholders and lenders
who choose to invest in us. In return, we commit to continuing
profitability and growth in value, which together, make us all stronger.

Our communities are our homes.

Our success relies on communities supporting our business and products.
In turn, we care for the environment, create wealth, respect local values
and encourage involvement. Our strength is in choosing to do what is right.